Tag Archives: Internet Marketing

Internet Marketing

Internet Marketing Lakeland

Internet Marketing

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Our Internet marketing services include:

• Pay Per Click
• Search Engine Optimization
• Web Site Design
• Email Marketing
• Social Networking Sites

Let us put our knowledge and experience to work for you. Contact us today!

Email Marketing

e-mail-marketing

Email Marketing

Today everyone is on email. And frankly for most of us it has become the preferred method of communication. Email is becoming more and more sophisticated in its ability to deliver meaningful communications and build customer relationships. Technology allows you to incorporate interaction, video, even applications directly into the body of your email.

An integrated email marketing campaign is not only a proven business communication tool — it is one of the fastest ways to reach out to new customers or stay in contact with existing clients. So whether you’re looking to build your email list, send a newsletter, implement a permission-based email campaign or survey your customers, we can build an email solution to meet your needs. Our team of experts will create a powerful and effective email solution to help you achieve your goals.

Let us put our knowledge and experience to work for you. Contact us today!