Tag Archives: Lakeland FL

What is Video Marketing?

Online Video Marketing


The Basics of Video Marketing

Video Marketing is a strategy used for Search Engine Optimization.  Business, small and large can promote their brand online through the use of video sharing sites like YouTube and Viddler.  Once a video is uploaded to these sites, people all over the world are able to share them in several ways.  They can share them within their social media networks and communities, they can embed them in their blogs, or e-mail them to other people.  While not all videos are going to be viral, the important aspect of this concept is that they provide links to a company's website.  Take a look at most videos on YouTube and there is a link in the description that will take a viewer to a page that will provide them with more information, allow them to see more about that company and often times, see offers that the company has created. 

Why Video Marketing Matters

Virtually everyone has access to the Internet, and YouTube is the 3rd (previously 2nd, but recently replaced by Facebook) most popular website in existence.  Consumers today are looking for information about products and services before they commit to making a purchase.  Because of this, having information available about a product or service is essential if businesses want to compete with others in their industry.  The traditional methods of marketing with the Yellow Pages, Direct Mail, and Billboards and Signs is no longer effective.  Accessibility is the key to successful marketing.  When people can access the information wherever they are, businesses that are in that space will find their customer base growing and their existing customers more likely to refer their friends and family members because it is easy. 

Quality Counts

There are millions of videos being produced and shared online each and every day.  While people are looking for this kind of media, they are not likely to engage with a brand just because there is a video.  The video must be compelling, interesting and it must represent the company in a professional, high-quality manner.  Another aspect of successful video marketing involves using the description of the video to help viewers find more information about the company.  This is done by adding keyword rich information, a call to action and a web address that the viewer can use to go to the company's website.  If the video has been effective, the viewer will click the link.  This is why video marketing is such an important aspect of Internet marketing. 

Social Media Marketing

Social Media Marketing Lakeland FL

Social Media Marketing

Think you can sit the social networking craze out? Consider the following statistics. According to the online competitive intelligence service Compete.com, social media growth continues to skyrocket.

• The top three social networks—Facebook, Twitter, and LinkedIn—collectively received more than 2.5 billion visits in the month of September 2009 alone. Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85%.

• As of this writing, Google and Yahoo are the only websites that receive more daily traffic than Facebook. Current trends suggest that may not last much longer.

• In fact, if Facebook were a country, it would be the world’s fourth largest.

• The most recent count of blogs being indexed by Technorati currently stands at 133 million. The same report also revealed that, on average, 900,000 blog posts are created within a single 24-hour period.

• It’s been reported that YouTube is likely to serve more than 75 billion video streams to around 375 million unique visitors during 2009.

• The online photo sharing site Flickr now hosts more than 3.6 billion user images.

• The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs.

Interested in utilizing Social Media Marketing for your business in Lakeland, FL? Contact us today for a FREE consultation on how Social Media Marketing can work for you.

Search Engine Optimization Specialist in Lakeland FL

Search Engine Optimization Specialist – Internet Markting in Lakeland FL

Search Engine Optimization specialist for internet marketing in Lakeland, FL And Why You Need to Use them… E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines.

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business. Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative.

There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

Where can I find a Lakeland FL Search Engine Optimization Specialist? Marketing System Blueprints, LLC can help you in search engine optimization. We can help in tracking keyword phrases that can help your site. We also have content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits with search engine optimization. All of these will result to better traffic and more business for your site and company.

Need Intne Marketing in Lakeland, FL? Contact us today to get your site SEO optimized! Marketing System Blueprints, LLC is a Lakeland FL Search Engine Optimization Specialist ready to help your business get noticed in the serch engines.