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What is Video Marketing?

Online Video Marketing


The Basics of Video Marketing

Video Marketing is a strategy used for Search Engine Optimization.  Business, small and large can promote their brand online through the use of video sharing sites like YouTube and Viddler.  Once a video is uploaded to these sites, people all over the world are able to share them in several ways.  They can share them within their social media networks and communities, they can embed them in their blogs, or e-mail them to other people.  While not all videos are going to be viral, the important aspect of this concept is that they provide links to a company's website.  Take a look at most videos on YouTube and there is a link in the description that will take a viewer to a page that will provide them with more information, allow them to see more about that company and often times, see offers that the company has created. 

Why Video Marketing Matters

Virtually everyone has access to the Internet, and YouTube is the 3rd (previously 2nd, but recently replaced by Facebook) most popular website in existence.  Consumers today are looking for information about products and services before they commit to making a purchase.  Because of this, having information available about a product or service is essential if businesses want to compete with others in their industry.  The traditional methods of marketing with the Yellow Pages, Direct Mail, and Billboards and Signs is no longer effective.  Accessibility is the key to successful marketing.  When people can access the information wherever they are, businesses that are in that space will find their customer base growing and their existing customers more likely to refer their friends and family members because it is easy. 

Quality Counts

There are millions of videos being produced and shared online each and every day.  While people are looking for this kind of media, they are not likely to engage with a brand just because there is a video.  The video must be compelling, interesting and it must represent the company in a professional, high-quality manner.  Another aspect of successful video marketing involves using the description of the video to help viewers find more information about the company.  This is done by adding keyword rich information, a call to action and a web address that the viewer can use to go to the company's website.  If the video has been effective, the viewer will click the link.  This is why video marketing is such an important aspect of Internet marketing. 

Social Media Marketing

Social Media Marketing Lakeland FL

Social Media Marketing

Think you can sit the social networking craze out? Consider the following statistics. According to the online competitive intelligence service Compete.com, social media growth continues to skyrocket.

• The top three social networks—Facebook, Twitter, and LinkedIn—collectively received more than 2.5 billion visits in the month of September 2009 alone. Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85%.

• As of this writing, Google and Yahoo are the only websites that receive more daily traffic than Facebook. Current trends suggest that may not last much longer.

• In fact, if Facebook were a country, it would be the world’s fourth largest.

• The most recent count of blogs being indexed by Technorati currently stands at 133 million. The same report also revealed that, on average, 900,000 blog posts are created within a single 24-hour period.

• It’s been reported that YouTube is likely to serve more than 75 billion video streams to around 375 million unique visitors during 2009.

• The online photo sharing site Flickr now hosts more than 3.6 billion user images.

• The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs.

Interested in utilizing Social Media Marketing for your business in Lakeland, FL? Contact us today for a FREE consultation on how Social Media Marketing can work for you.